MLA
Yang, Kenneth C. C. "Understanding How Mexican and U.S. Consumers Decide to Use Mobile Social Media: A Cross-National Qualitative Study." Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, edited by Information Resources Management Association, IGI Global, 2021, pp. 1004-1028. https://doi.org/10.4018/978-1-7998-9020-1.ch051
APA
Yang, K. C. (2021). Understanding How Mexican and U.S. Consumers Decide to Use Mobile Social Media: A Cross-National Qualitative Study. In I. Management Association (Ed.), Research Anthology on Strategies for Using Social Media as a Service and Tool in Business (pp. 1004-1028). IGI Global. https://doi.org/10.4018/978-1-7998-9020-1.ch051
Chicago
Yang, Kenneth C. C. "Understanding How Mexican and U.S. Consumers Decide to Use Mobile Social Media: A Cross-National Qualitative Study." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, edited by Information Resources Management Association, 1004-1028. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-9020-1.ch051
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