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E-Reputation in Web Entrepreneurship

E-Reputation in Web Entrepreneurship

Vincent Dutot, Sylvaine Castellano
Copyright: © 2021 |Pages: 23
ISBN13: 9781799890201|ISBN10: 1799890201|EISBN13: 9781799890218
DOI: 10.4018/978-1-7998-9020-1.ch085
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MLA

Dutot, Vincent, and Sylvaine Castellano. "E-Reputation in Web Entrepreneurship." Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, edited by Information Resources Management Association, IGI Global, 2021, pp. 1736-1758. https://doi.org/10.4018/978-1-7998-9020-1.ch085

APA

Dutot, V. & Castellano, S. (2021). E-Reputation in Web Entrepreneurship. In I. Management Association (Ed.), Research Anthology on Strategies for Using Social Media as a Service and Tool in Business (pp. 1736-1758). IGI Global. https://doi.org/10.4018/978-1-7998-9020-1.ch085

Chicago

Dutot, Vincent, and Sylvaine Castellano. "E-Reputation in Web Entrepreneurship." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, edited by Information Resources Management Association, 1736-1758. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-9020-1.ch085

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Abstract

E-reputation is what you say, what you do and of course how others perceive all of your actions. As an entrepreneur, knowing what your customers think about you is crucial. But managing it is way more than just hiring someone to be active on some social platforms. It implies the definition of a real strategy as well as hiring specific resources to successfully manage its reputation online. By presenting what e-reputation is, what are its main components, how to measure it and what tools exist, this chapter wants to give to web-entrepreneurs the key elements in order to manage their e-reputation efficiently.

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