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One Island, Two Nations

One Island, Two Nations

Senem Ergan
Copyright: © 2021 |Pages: 20
ISBN13: 9781799875338|ISBN10: 1799875334|ISBN13 Softcover: 9781799875345|EISBN13: 9781799875352
DOI: 10.4018/978-1-7998-7533-8.ch004
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MLA

Ergan, Senem. "One Island, Two Nations." Handbook of Research on Future Policies and Strategies for Nation Branding, edited by Victoria Pistikou, et al., IGI Global, 2021, pp. 54-73. https://doi.org/10.4018/978-1-7998-7533-8.ch004

APA

Ergan, S. (2021). One Island, Two Nations. In V. Pistikou, A. Masouras, & M. Komodromos (Eds.), Handbook of Research on Future Policies and Strategies for Nation Branding (pp. 54-73). IGI Global. https://doi.org/10.4018/978-1-7998-7533-8.ch004

Chicago

Ergan, Senem. "One Island, Two Nations." In Handbook of Research on Future Policies and Strategies for Nation Branding, edited by Victoria Pistikou, Andreas Masouras, and Marcos Komodromos, 54-73. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7533-8.ch004

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Abstract

The aim of this chapter is to explain the effect of nation branding on destination marketing. The study is looking for an answer to this question, What if two nations live in a destination, how should the destination marketing be with the effect of nation branding? For this purpose, in the study, Gökçeada (Imbros) where Turkish and Greek people have lived together for many years, an island, will be an example to the whole world is included. In the literature research about nation branding, there is no study on the marketing of destinations where two or more nations live together. Therefore, this study will be the first study in this field in the world. It is also believed that this study will help other destinations similar to Gökçeada (Imbros) to determine their marketing strategies.

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