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Building Consumer Trust for Internet E-Commerce

Building Consumer Trust for Internet E-Commerce

George Yee
Copyright: © 2009 |Pages: 15
ISBN13: 9781605660967|ISBN10: 1605660965|ISBN13 Softcover: 9781616926267|EISBN13: 9781605660974
DOI: 10.4018/978-1-60566-096-7.ch006
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MLA

Yee, George. "Building Consumer Trust for Internet E-Commerce." Selected Readings on Electronic Commerce Technologies: Contemporary Applications, edited by Wen-Chen Hu, IGI Global, 2009, pp. 89-103. https://doi.org/10.4018/978-1-60566-096-7.ch006

APA

Yee, G. (2009). Building Consumer Trust for Internet E-Commerce. In W. Hu (Ed.), Selected Readings on Electronic Commerce Technologies: Contemporary Applications (pp. 89-103). IGI Global. https://doi.org/10.4018/978-1-60566-096-7.ch006

Chicago

Yee, George. "Building Consumer Trust for Internet E-Commerce." In Selected Readings on Electronic Commerce Technologies: Contemporary Applications, edited by Wen-Chen Hu, 89-103. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-096-7.ch006

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Abstract

The growth of the Internet is increasing the deployment of e-commerce B2C services within such areas as e-retailing, e-learning, and e-health. However, a major impediment to the growth of e-commerce on the Internet is the lack of consumer trust in the provider of the e-service (Van Slyke, Belanger, Comunale, 2004). This chapter presents a literature survey of recent contributions to building trust in e-commerce, followed by a description of seven ways for the B2C Internet service provider to build trust in the use of its services among consumers.

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