Welcome to the InfoSci Platform
Fostering Imagined Economies on Twitter: The Case of the Food Startup Economy in Italy

Fostering Imagined Economies on Twitter: The Case of the Food Startup Economy in Italy

Vincenzo Luise, Patrizio Lodetti
Copyright: © 2022 |Pages: 26
ISBN13: 9781799884736|ISBN10: 1799884732|EISBN13: 9781799884743
DOI: 10.4018/978-1-7998-8473-6.ch034
Cite Chapter Cite Chapter

MLA

Luise, Vincenzo, and Patrizio Lodetti. "Fostering Imagined Economies on Twitter: The Case of the Food Startup Economy in Italy." Handbook of Research on Advanced Research Methodologies for a Digital Society, edited by Gabriella Punziano and Angela Delli Paoli, IGI Global, 2022, pp. 589-614. https://doi.org/10.4018/978-1-7998-8473-6.ch034

APA

Luise, V. & Lodetti, P. (2022). Fostering Imagined Economies on Twitter: The Case of the Food Startup Economy in Italy. In G. Punziano & A. Delli Paoli (Eds.), Handbook of Research on Advanced Research Methodologies for a Digital Society (pp. 589-614). IGI Global. https://doi.org/10.4018/978-1-7998-8473-6.ch034

Chicago

Luise, Vincenzo, and Patrizio Lodetti. "Fostering Imagined Economies on Twitter: The Case of the Food Startup Economy in Italy." In Handbook of Research on Advanced Research Methodologies for a Digital Society, edited by Gabriella Punziano and Angela Delli Paoli, 589-614. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-8473-6.ch034

Export Reference

Mendeley
Favorite

Abstract

Startups are entrepreneurial organisations that aim to develop a scalable and disruptive business. However, these small ventures operate in an environment of extreme uncertainty. The startup economy takes place in the present but is directed towards the future. This chapter critically investigates in online and offline realms the circulation of imagined futures that create causal links to bridge the gap between the present economic scenario and potential futures in the Italian startup food economy. This work adopted a mixed-method approach framed in a qualitative exploratory strategy which was designed to integrate qualitative techniques and digital methods. This work concludes by highlighting the co-evolutionary process between online and offline realms. On the one hand, online narratives allow economic actors to perform in radical uncertain economic contexts, while, on the other hand, the offline practices give legitimacy and credibility to these potential future scenarios.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.