Welcome to the InfoSci Platform
Reference Hub1
University Business Education for the “New Global Normal”

University Business Education for the “New Global Normal”

Bryan Christiansen
Copyright: © 2022 |Pages: 13
ISBN13: 9781799875482|ISBN10: 1799875482|ISBN13 Softcover: 9781799875499|EISBN13: 9781799875505
DOI: 10.4018/978-1-7998-7548-2.ch003
Cite Chapter Cite Chapter

MLA

Christiansen, Bryan. "University Business Education for the “New Global Normal”." Global Trends, Dynamics, and Imperatives for Strategic Development in Business Education in an Age of Disruption, edited by Anatoly Zhuplev and Robert Koepp, IGI Global, 2022, pp. 58-70. https://doi.org/10.4018/978-1-7998-7548-2.ch003

APA

Christiansen, B. (2022). University Business Education for the “New Global Normal”. In A. Zhuplev & R. Koepp (Eds.), Global Trends, Dynamics, and Imperatives for Strategic Development in Business Education in an Age of Disruption (pp. 58-70). IGI Global. https://doi.org/10.4018/978-1-7998-7548-2.ch003

Chicago

Christiansen, Bryan. "University Business Education for the “New Global Normal”." In Global Trends, Dynamics, and Imperatives for Strategic Development in Business Education in an Age of Disruption, edited by Anatoly Zhuplev and Robert Koepp, 58-70. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-7548-2.ch003

Export Reference

Mendeley
Favorite

Abstract

This chapter examines the effect of the COVID-19 pandemic on university business education within the context of a post-pandemic era which has created the “new global normal.” The speed at which a nation's society and economy will recover in the “new global normal” shall largely determine the degree to which business organizations and university business education in different nations reinvent themselves to meet the new global transitions brought on by the pandemic. This will entail being more innovative with products, services, organizational structure, and business modeling than in the past. The chapter suggests university business education focuses on entrepreneurial leadership to combat post-pandemic uncertainty which is a complex situation requiring a delicate “balancing act” between practice and theory that considers its effect on global income inequality to be successful for all societies.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.