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CAM Use From Western and Asian Perspectives: Overview of Different Cultural Beliefs of CAM Medicine and Prevalence of Use

CAM Use From Western and Asian Perspectives: Overview of Different Cultural Beliefs of CAM Medicine and Prevalence of Use

Dawn-Marie Walker, Mayuree Tangkiatkumjai
Copyright: © 2022 |Pages: 13
ISBN13: 9781668435465|ISBN10: 1668435462|EISBN13: 9781668435472
DOI: 10.4018/978-1-6684-3546-5.ch002
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MLA

Walker, Dawn-Marie, and Mayuree Tangkiatkumjai. "CAM Use From Western and Asian Perspectives: Overview of Different Cultural Beliefs of CAM Medicine and Prevalence of Use." Research Anthology on Recent Advancements in Ethnopharmacology and Nutraceuticals, edited by Information Resources Management Association, IGI Global, 2022, pp. 13-25. https://doi.org/10.4018/978-1-6684-3546-5.ch002

APA

Walker, D. & Tangkiatkumjai, M. (2022). CAM Use From Western and Asian Perspectives: Overview of Different Cultural Beliefs of CAM Medicine and Prevalence of Use. In I. Management Association (Ed.), Research Anthology on Recent Advancements in Ethnopharmacology and Nutraceuticals (pp. 13-25). IGI Global. https://doi.org/10.4018/978-1-6684-3546-5.ch002

Chicago

Walker, Dawn-Marie, and Mayuree Tangkiatkumjai. "CAM Use From Western and Asian Perspectives: Overview of Different Cultural Beliefs of CAM Medicine and Prevalence of Use." In Research Anthology on Recent Advancements in Ethnopharmacology and Nutraceuticals, edited by Information Resources Management Association, 13-25. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3546-5.ch002

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Abstract

This chapter will discuss the impact on the provision and integration of complementary and alternative medicine (CAM) into the patient's medical pathway and in turn, the prevalence of usage, not only for treatment but also prevention. Similarities and differences of these issues between Western and Asian perspectives will be presented. The authors will provide an overview of regulatory organisations which influence this provision, as well as advertising within the cultures which will have impact on belief of efficacy, which in turn will increase the placebo effect (thereby increasing efficacy). Due to a lack of evidence for CAM advertising in Asian cultures, further research is needed.

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