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Market Entry Potential and School-Economic Implications of Internet-Base TV

Market Entry Potential and School-Economic Implications of Internet-Base TV

Claudia Loebbecke, Marcia Falkenberg
Copyright: © 2004 |Pages: 19
ISBN13: 9781591401582|ISBN10: 1591401585|ISBN13 Softcover: 9781591402671|EISBN13: 9781591401599
DOI: 10.4018/978-1-59140-158-2.ch013
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MLA

Loebbecke, Claudia, and Marcia Falkenberg. "Market Entry Potential and School-Economic Implications of Internet-Base TV." Social and Economic Transformation in the Digital Era, edited by Georgios Doukidis, et al., IGI Global, 2004, pp. 201-219. https://doi.org/10.4018/978-1-59140-158-2.ch013

APA

Loebbecke, C. & Falkenberg, M. (2004). Market Entry Potential and School-Economic Implications of Internet-Base TV. In G. Doukidis, N. Mylonopoulos, & N. Pouloudi (Eds.), Social and Economic Transformation in the Digital Era (pp. 201-219). IGI Global. https://doi.org/10.4018/978-1-59140-158-2.ch013

Chicago

Loebbecke, Claudia, and Marcia Falkenberg. "Market Entry Potential and School-Economic Implications of Internet-Base TV." In Social and Economic Transformation in the Digital Era, edited by Georgios Doukidis, Nikolaos Mylonopoulos, and Nancy Pouloudi, 201-219. Hershey, PA: IGI Global, 2004. https://doi.org/10.4018/978-1-59140-158-2.ch013

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Abstract

Internet-based TV alleviates the distribution channel bottleneck and shifts licensing requirements compared to traditional TV. This lowers physical entry barriers to TV markets via the Internet in various forms. The case of the German TV sector is used to analyze TV market attractiveness for new entrants. A sequential framework for assessing the market entry potential of Inter-based TV is introduced. The skills set of an Internet-based TV provider for market entry is examined. Technical and legal pre-conditions for success are reviewed, potential sources of revenue are considered. Further, the chapter highlights possible socio-economic implications in the case of successful market entry of Internet-based TV.

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