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Self-Presenting Virtually for Remote Social Influence: Peer Lessons About Social Following and Being Followed

Self-Presenting Virtually for Remote Social Influence: Peer Lessons About Social Following and Being Followed

Copyright: © 2022 |Pages: 55
ISBN13: 9781799864967|ISBN10: 1799864960|ISBN13 Softcover: 9781799864974|EISBN13: 9781799864981
DOI: 10.4018/978-1-7998-6496-7.ch013
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MLA

Shalin Hai-Jew. "Self-Presenting Virtually for Remote Social Influence: Peer Lessons About Social Following and Being Followed." Practical Peer-to-Peer Teaching and Learning on the Social Web, IGI Global, 2022, pp.407-461. https://doi.org/10.4018/978-1-7998-6496-7.ch013

APA

S. Hai-Jew (2022). Self-Presenting Virtually for Remote Social Influence: Peer Lessons About Social Following and Being Followed. IGI Global. https://doi.org/10.4018/978-1-7998-6496-7.ch013

Chicago

Shalin Hai-Jew. "Self-Presenting Virtually for Remote Social Influence: Peer Lessons About Social Following and Being Followed." In Practical Peer-to-Peer Teaching and Learning on the Social Web. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-6496-7.ch013

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Abstract

On the Social Web, social influencers have outsized effects on their peer followers and can influence worldviews, political decisions, aspirations, lifestyles, and buying-and-selling behaviors for varying periods of time. Social influencers attain their influence based on various factors (or combinations): the sharing of insider knowledge, skills, and abilities (KSAs) or information; entertainment; charisma, personality, appearance, communications; engaging storytelling; social identity building for the followers; and parasocial relationship building. This work explores how social influencers self-present to attract and maintain a mass-scale remote audience in a competitive virtual popularity game. This explores “peer lessons” about social influence by masters, based on observed strategic and tactical communications from social video, in a particular target domain, namely survival in the more remote reaches of Alaska.

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