Welcome to the InfoSci Platform
Information Privacy and Security for e-CRM

Information Privacy and Security for e-CRM

Jerry Fjermestad, Nicholas C. Romano
Copyright: © 2009 |Pages: 23
ISBN13: 9781605661964|ISBN10: 1605661961|ISBN13 Softcover: 9781616926014|EISBN13: 9781605661971
DOI: 10.4018/978-1-60566-196-4.ch004
Cite Chapter Cite Chapter

MLA

Fjermestad, Jerry, and Nicholas C. Romano. "Information Privacy and Security for e-CRM." Social Implications of Data Mining and Information Privacy: Interdisciplinary Frameworks and Solutions, edited by Ephrem Eyob, IGI Global, 2009, pp. 48-70. https://doi.org/10.4018/978-1-60566-196-4.ch004

APA

Fjermestad, J. & Romano, N. C. (2009). Information Privacy and Security for e-CRM. In E. Eyob (Ed.), Social Implications of Data Mining and Information Privacy: Interdisciplinary Frameworks and Solutions (pp. 48-70). IGI Global. https://doi.org/10.4018/978-1-60566-196-4.ch004

Chicago

Fjermestad, Jerry, and Nicholas C. Romano. "Information Privacy and Security for e-CRM." In Social Implications of Data Mining and Information Privacy: Interdisciplinary Frameworks and Solutions, edited by Ephrem Eyob, 48-70. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-196-4.ch004

Export Reference

Mendeley
Favorite

Abstract

This chapter presents a value exchange model of privacy and security for electronic customer relationship management within an electronic commerce environment. Enterprises and customers must carefully manage these new virtual relationships in order to ensure that they both derive value from them and minimize unintended consequences that result from the concomitant exchange of personal information that occurs in e-commerce. Based upon a customer’s requirements of privacy and an enterprise requirement to establish markets and sell goods and services, there is a value exchange relationship. The model is an integration of the customer sphere of privacy, sphere of security and privacy/security sphere of implementation.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.