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How New Age Technologies Are Used to Identify Consumer Behaviour and Its Change During and After a Pandemic

How New Age Technologies Are Used to Identify Consumer Behaviour and Its Change During and After a Pandemic

Ravi Sanwal
Copyright: © 2022 |Pages: 12
ISBN13: 9781799884972|ISBN10: 179988497X|ISBN13 Softcover: 9781799884989|EISBN13: 9781799884996
DOI: 10.4018/978-1-7998-8497-2.ch020
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MLA

Sanwal, Ravi. "How New Age Technologies Are Used to Identify Consumer Behaviour and Its Change During and After a Pandemic." Handbook of Research on Innovative Management Using AI in Industry 5.0, edited by Vikas Garg and Richa Goel, IGI Global, 2022, pp. 279-290. https://doi.org/10.4018/978-1-7998-8497-2.ch020

APA

Sanwal, R. (2022). How New Age Technologies Are Used to Identify Consumer Behaviour and Its Change During and After a Pandemic. In V. Garg & R. Goel (Eds.), Handbook of Research on Innovative Management Using AI in Industry 5.0 (pp. 279-290). IGI Global. https://doi.org/10.4018/978-1-7998-8497-2.ch020

Chicago

Sanwal, Ravi. "How New Age Technologies Are Used to Identify Consumer Behaviour and Its Change During and After a Pandemic." In Handbook of Research on Innovative Management Using AI in Industry 5.0, edited by Vikas Garg and Richa Goel, 279-290. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-8497-2.ch020

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Abstract

In 2020, the whole world experienced a pandemic that rose in different parts of the world leading to a pandemic; many businesses were affected because of it, and it changed people's thinking towards life. It also changed how consumers looked at purchasing products online. This study focuses mainly on how the new age technologies like machine learning, internet of things, and artificial intelligence helps in identifying the consumer buying patterns. Consumer buying pattern on online shopping have changed over a period during this pandemic. This research highlights the role of these technologies in marketing and how it has helped the companies to create their marketing strategies. This research also includes the study of change in buying patterns of consumers during the pandemic and how it has increased over a period of time through primary research done with 30 respondents taken as a focus group.

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