MLA
Rodrigues, Francisca Quintas, and Beatriz Casais. "Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use: The Case of Pedras." Cases on Digital Strategies and Management Issues in Modern Organizations, edited by José Duarte Santos, IGI Global, 2022, pp. 77-90. https://doi.org/10.4018/978-1-7998-1630-0.ch004
APA
Rodrigues, F. Q. & Casais, B. (2022). Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use: The Case of Pedras. In J. Santos (Ed.), Cases on Digital Strategies and Management Issues in Modern Organizations (pp. 77-90). IGI Global. https://doi.org/10.4018/978-1-7998-1630-0.ch004
Chicago
Rodrigues, Francisca Quintas, and Beatriz Casais. "Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use: The Case of Pedras." In Cases on Digital Strategies and Management Issues in Modern Organizations, edited by José Duarte Santos, 77-90. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-1630-0.ch004
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