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Will Live Streaming Platforms and Influencers Consolidate or Disrupt Democracy?: A Case Study of Taiwan's 2020 Presidential Election

Will Live Streaming Platforms and Influencers Consolidate or Disrupt Democracy?: A Case Study of Taiwan's 2020 Presidential Election

Yowei Kang, Kenneth C. C. Yang
Copyright: © 2022 |Pages: 25
ISBN13: 9781799880578|ISBN10: 1799880575|EISBN13: 9781799880592
DOI: 10.4018/978-1-7998-8057-8.ch012
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MLA

Kang, Yowei, and Kenneth C. C. Yang. "Will Live Streaming Platforms and Influencers Consolidate or Disrupt Democracy?: A Case Study of Taiwan's 2020 Presidential Election." Contemporary Politics, Communication, and the Impact on Democracy, edited by Dolors Palau-Sampio, et al., IGI Global, 2022, pp. 209-233. https://doi.org/10.4018/978-1-7998-8057-8.ch012

APA

Kang, Y. & Yang, K. C. (2022). Will Live Streaming Platforms and Influencers Consolidate or Disrupt Democracy?: A Case Study of Taiwan's 2020 Presidential Election. In D. Palau-Sampio, G. López García, & L. Iannelli (Eds.), Contemporary Politics, Communication, and the Impact on Democracy (pp. 209-233). IGI Global. https://doi.org/10.4018/978-1-7998-8057-8.ch012

Chicago

Kang, Yowei, and Kenneth C. C. Yang. "Will Live Streaming Platforms and Influencers Consolidate or Disrupt Democracy?: A Case Study of Taiwan's 2020 Presidential Election." In Contemporary Politics, Communication, and the Impact on Democracy, edited by Dolors Palau-Sampio, Guillermo López García, and Laura Iannelli, 209-233. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-8057-8.ch012

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Abstract

New communication technologies have enabled politicians to interact and engage with their constituents constantly and unmitigated by mainstream media. Among them, emerging live streaming platforms rise as an essential political communication tool. However, in consolidating politicians' base, these technologies similarly run the risk of polarizing the society, resulting in disruption and healthy development of democracy. This case study describes and examines the role of live streaming platforms and influencers in generating political participation to account for the success of President Tsai Ing-wen's 2020 re-election campaign in Taiwan. This study focuses on the roles of live streaming platforms and influencers in contributing to the growing and alarming global phenomenon of populism and polarization associated with politicians' campaign strategies. This study also discusses whether the employment of live streaming influencers as a viable political communication tool in this campaign may ultimately contribute to the democratic deepening in Taiwan.

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