Welcome to the InfoSci Platform
Reference Hub2
Post-Pandemic Re-Positioning in a Cultural Tourism City: From Overtourism to E-Tourism

Post-Pandemic Re-Positioning in a Cultural Tourism City: From Overtourism to E-Tourism

Monica Coronel, Árpád Ferenc Papp-Váry, Ivett Pinke-Sziva, Zombor Berezvai, Melanie K. Smith
Copyright: © 2022 |Pages: 20
ISBN13: 9781799885283|ISBN10: 1799885283|ISBN13 Softcover: 9781799885290|EISBN13: 9781799885306
DOI: 10.4018/978-1-7998-8528-3.ch023
Cite Chapter Cite Chapter

MLA

Coronel, Monica, et al. "Post-Pandemic Re-Positioning in a Cultural Tourism City: From Overtourism to E-Tourism." Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism, edited by Lídia Oliveira, IGI Global, 2022, pp. 430-449. https://doi.org/10.4018/978-1-7998-8528-3.ch023

APA

Coronel, M., Papp-Váry, Á. F., Pinke-Sziva, I., Berezvai, Z., & Smith, M. K. (2022). Post-Pandemic Re-Positioning in a Cultural Tourism City: From Overtourism to E-Tourism. In L. Oliveira (Ed.), Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism (pp. 430-449). IGI Global. https://doi.org/10.4018/978-1-7998-8528-3.ch023

Chicago

Coronel, Monica, et al. "Post-Pandemic Re-Positioning in a Cultural Tourism City: From Overtourism to E-Tourism." In Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism, edited by Lídia Oliveira, 430-449. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-8528-3.ch023

Export Reference

Mendeley
Favorite

Abstract

The aim of the chapter is to provide recommendations for cities that are aiming to reposition themselves in the post-pandemic period in terms of image, product development, and the attraction of different segments of visitors. It is aimed at those readers who seek to understand the role that digital tools can play in the information provision and promotion of cities, especially for younger tourists who may have been more attracted by night-time activities in the pre-COVID period and who could be redirected to other activities or areas in future strategies. A case study of Budapest is presented that is typical of a European cultural tourism destination that has also suffered from overtourism in recent years. Primary data is used to identify tourists' preferred activities in the destination as well as their choice of digital tools for finding information and optimizing experiences. Both theory and primary data are used to make recommendations for repositioning cultural cities post pandemic with the assistance of appropriate digital tools.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.