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Promotion of Sustainable Marketing: Strategies and Initiatives

Promotion of Sustainable Marketing: Strategies and Initiatives

Pratap Chandra Mandal
Copyright: © 2022 |Volume: 13 |Issue: 1 |Pages: 11
ISSN: 1947-8402|EISSN: 1947-8410|EISBN13: 9781683181989|DOI: 10.4018/IJSESD.295972
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MLA

Mandal, Pratap Chandra. "Promotion of Sustainable Marketing: Strategies and Initiatives." IJSESD vol.13, no.1 2022: pp.1-11. http://doi.org/10.4018/IJSESD.295972

APA

Mandal, P. C. (2022). Promotion of Sustainable Marketing: Strategies and Initiatives. International Journal of Social Ecology and Sustainable Development (IJSESD), 13(1), 1-11. http://doi.org/10.4018/IJSESD.295972

Chicago

Mandal, Pratap Chandra. "Promotion of Sustainable Marketing: Strategies and Initiatives," International Journal of Social Ecology and Sustainable Development (IJSESD) 13, no.1: 1-11. http://doi.org/10.4018/IJSESD.295972

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Abstract

Companies and businesses operate with the primary objectives of generating revenues and profits for themselves. In the present business scenario, apart from ensuring consumer welfare and achieving excellence in the competition, companies should be sensitive towards the well-being of the society at large and towards creating and maintaining a sustainable society and physical environment for the present and future generations. Both consumers and businesses should appreciate consumerism and environmentalism. Companies should be sensitive towards the adverse effects of business activities on the environment and realize their responsibilities towards the environment. They adopt a number of initiatives and sustainability visions to ensure creating a sustainable society for the present and future generations. The study will make all the stakeholders understand the importance of promoting sustainable marketing and their roles and responsibilities towards the society.

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