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How to Improve Organizational Performance Using Big Data in the Hotels

How to Improve Organizational Performance Using Big Data in the Hotels

Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka
Copyright: © 2022 |Pages: 29
ISBN13: 9781799876427|ISBN10: 179987642X|ISBN13 Softcover: 9781799876434|EISBN13: 9781799876441
DOI: 10.4018/978-1-7998-7642-7.ch002
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MLA

Mukherjee, Subhodeep, et al. "How to Improve Organizational Performance Using Big Data in the Hotels." Integrating Blockchain Technology Into the Circular Economy, edited by Syed Abdul Rehman Khan, IGI Global, 2022, pp. 15-43. https://doi.org/10.4018/978-1-7998-7642-7.ch002

APA

Mukherjee, S., Baral, M. M., & Chittipaka, V. (2022). How to Improve Organizational Performance Using Big Data in the Hotels. In S. Khan (Ed.), Integrating Blockchain Technology Into the Circular Economy (pp. 15-43). IGI Global. https://doi.org/10.4018/978-1-7998-7642-7.ch002

Chicago

Mukherjee, Subhodeep, Manish Mohan Baral, and Venkataiah Chittipaka. "How to Improve Organizational Performance Using Big Data in the Hotels." In Integrating Blockchain Technology Into the Circular Economy, edited by Syed Abdul Rehman Khan, 15-43. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-7642-7.ch002

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Abstract

Big data is a collection of huge amounts of data for extracting information from data. This helps the firms know the hidden knowledge in the data. This research aims to study the adoption of big data in the hotels of India, and it is helping in improving performance. For this study, a technological-organizational-environmental (TOE) framework is used. The factors are identified from the literature review. A questionnaire is prepared for survey-based research in the hotel industry. Exploratory factor analysis and structural equation modeling are used for analysis. Three models are developed for the study. The entire proposed hypothesis for the study was accepted.

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