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Strategies for Growth Adopted by Indian Businesses Amid the COVID-19 Crisis

Strategies for Growth Adopted by Indian Businesses Amid the COVID-19 Crisis

Vivek Joshi, Supreet Ahluwalia
Copyright: © 2022 |Pages: 25
ISBN13: 9781799883463|ISBN10: 1799883469|ISBN13 Softcover: 9781799883470|EISBN13: 9781799883487
DOI: 10.4018/978-1-7998-8346-3.ch008
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MLA

Joshi, Vivek, and Supreet Ahluwalia. "Strategies for Growth Adopted by Indian Businesses Amid the COVID-19 Crisis." External Events and Crises That Impact Firms and Other Entities, edited by Heather C. Webb and Hussain Al Numairy, IGI Global, 2022, pp. 226-250. https://doi.org/10.4018/978-1-7998-8346-3.ch008

APA

Joshi, V. & Ahluwalia, S. (2022). Strategies for Growth Adopted by Indian Businesses Amid the COVID-19 Crisis. In H. Webb & H. Al Numairy (Eds.), External Events and Crises That Impact Firms and Other Entities (pp. 226-250). IGI Global. https://doi.org/10.4018/978-1-7998-8346-3.ch008

Chicago

Joshi, Vivek, and Supreet Ahluwalia. "Strategies for Growth Adopted by Indian Businesses Amid the COVID-19 Crisis." In External Events and Crises That Impact Firms and Other Entities, edited by Heather C. Webb and Hussain Al Numairy, 226-250. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-8346-3.ch008

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Abstract

This chapter makes an effort to highlight the challenges faced and strategies adopted by businesses in India. An effort has been made to describe the economic condition of the economy before the onset of the COVID pandemic and the resulting outcome of the havoc so created by the pandemic and resulting lockdowns. An analysis has been done to clarify how large corporations and small businesses faced the combined blunt of poor economy and COVID. Case story-based approach has been adopted to highlight responses of few large corporations and how they turned the pandemic into an economic opportunity to churn out super normal profits. The chapter also highlights how the number of billionaires in India has increased during this time. Struggles of small businesses are also highlighted, and how they struggled for survival and sustenance and changes they have made in the way they function or carry out day-to-day business operations have also been discussed. A very small proportion of businesses did stand up for the welfare of the public and made an effort to facilitate their workforce.

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