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Intelligent Business Analytics: Need, Functioning, Challenges, and Implications

Intelligent Business Analytics: Need, Functioning, Challenges, and Implications

D. N. Sarma A.
Copyright: © 2022 |Pages: 26
ISBN13: 9781799890164|ISBN10: 1799890163|ISBN13 Softcover: 9781799890171|EISBN13: 9781799890188
DOI: 10.4018/978-1-7998-9016-4.ch002
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MLA

A., D. N. Sarma. "Intelligent Business Analytics: Need, Functioning, Challenges, and Implications." Handbook of Research on Foundations and Applications of Intelligent Business Analytics, edited by Zhaohao Sun and Zhiyou Wu, IGI Global, 2022, pp. 21-46. https://doi.org/10.4018/978-1-7998-9016-4.ch002

APA

A., D. N. (2022). Intelligent Business Analytics: Need, Functioning, Challenges, and Implications. In Z. Sun & Z. Wu (Eds.), Handbook of Research on Foundations and Applications of Intelligent Business Analytics (pp. 21-46). IGI Global. https://doi.org/10.4018/978-1-7998-9016-4.ch002

Chicago

A., D. N. Sarma. "Intelligent Business Analytics: Need, Functioning, Challenges, and Implications." In Handbook of Research on Foundations and Applications of Intelligent Business Analytics, edited by Zhaohao Sun and Zhiyou Wu, 21-46. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9016-4.ch002

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Abstract

This chapter begins with a brief introduction to the evolution of the data analytics ecosystem and its role. The terms such as data, insight, and action are defined in the context of business analytics. The authors explain briefly about analytics, business analytics (BA), business intelligence, and intelligent BA. They mention the need for intelligent analytics for the organizations in a digital world. The latest innovations in AI, big data, and analytics together result in a new branch known as intelligent big data analytics, in short, intelligent BA. Further, intelligent BA becomes an important tool for the organizations for intelligent decision making. The key components of intelligent BA are presented and explained. Additionally, various applications of intelligent BA are presented, and a few challenges for implementing the system are mentioned. Finally, possible future directions of research for the development of intelligent BA are discussed.

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