A Web Usability Assessment Model and Automated Toolset

A Web Usability Assessment Model and Automated Toolset

Shirley A. Becker, Anthony H. Berkemeyer, Natalie A. Roberts
Copyright: © 2002 |Pages: 10
ISBN13: 9781931777087|ISBN10: 193177708X|EISBN13: 9781931777292
DOI: 10.4018/978-1-931777-08-7.ch016
Cite Chapter Cite Chapter

MLA

Becker, Shirley A., et al. "A Web Usability Assessment Model and Automated Toolset." Strategies for eCommerce Success, edited by Bijan Fazlollahi, IGI Global, 2002, pp. 251-260. https://doi.org/10.4018/978-1-931777-08-7.ch016

APA

Becker, S. A., Berkemeyer, A. H., & Roberts, N. A. (2002). A Web Usability Assessment Model and Automated Toolset. In B. Fazlollahi (Ed.), Strategies for eCommerce Success (pp. 251-260). IGI Global. https://doi.org/10.4018/978-1-931777-08-7.ch016

Chicago

Becker, Shirley A., Anthony H. Berkemeyer, and Natalie A. Roberts. "A Web Usability Assessment Model and Automated Toolset." In Strategies for eCommerce Success, edited by Bijan Fazlollahi, 251-260. Hershey, PA: IGI Global, 2002. https://doi.org/10.4018/978-1-931777-08-7.ch016

Export Reference

Mendeley
Favorite

Abstract

Many organizations are taking advantage of World Wide Web market opportunities through the development of electronic commerce (E-Commerce) web sites. The implementation of an E-Commerce web site, however, doesn’t guarantee marketing and financial success. In fact, it could adversely impact the organization when the site is viewed as consumer “unfriendly” or “unusable.” An E-Commerce site will be most successful when consumer usability attributes (e.g., performance, design layout, navigation) drive its development. This chapter describes a web usability assessment tool that is being developed to provide usability feedback on a particular web site. The tool incorporates a set of usability attributes with user profile data and organizational goals for ongoing assessment of the effectiveness of a web site.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.