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Extended Reality and the Future of Digital Advertising

Extended Reality and the Future of Digital Advertising

Tina Korani, Jingyue Tao
Copyright: © 2022 |Pages: 15
ISBN13: 9781799838449|ISBN10: 1799838447|ISBN13 Softcover: 9781799881407|EISBN13: 9781799838456
DOI: 10.4018/978-1-7998-3844-9.ch008
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MLA

Phylis Johnson and Ian Punnett. "Extended Reality and the Future of Digital Advertising." Redefining Journalism in an Age of Technological Advancements, Changing Demographics, and Social Issues, IGI Global, 2022, pp.92-106. https://doi.org/10.4018/978-1-7998-3844-9.ch008

APA

P. Johnson & I. Punnett (2022). Extended Reality and the Future of Digital Advertising. IGI Global. https://doi.org/10.4018/978-1-7998-3844-9.ch008

Chicago

Phylis Johnson and Ian Punnett. "Extended Reality and the Future of Digital Advertising." In Redefining Journalism in an Age of Technological Advancements, Changing Demographics, and Social Issues. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-3844-9.ch008

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Abstract

This chapter introduces the emergence of augmented reality (AR) advertisements, application of AR in business, and the effectiveness of AR in storytelling; virtual reality (VR) advertisements, other mixed reality advertisements; and then discusses recent advancements as well as the future of advertising with mixed reality (AR, VR, MR).

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