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Consumption Culture of Saudi Families During the COVID-19 Pandemic: A Field Study

Consumption Culture of Saudi Families During the COVID-19 Pandemic: A Field Study

Yasmin Alaa El-din Ali Youssef, Asmaa Abu Bakr Abdul Qadir Saleh
Copyright: © 2022 |Pages: 21
ISBN13: 9781799889731|ISBN10: 1799889734|ISBN13 Softcover: 9781799889748|EISBN13: 9781799889755
DOI: 10.4018/978-1-7998-8973-1.ch007
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MLA

Youssef, Yasmin Alaa El-din Ali, and Asmaa Abu Bakr Abdul Qadir Saleh. "Consumption Culture of Saudi Families During the COVID-19 Pandemic: A Field Study." Societal Resilience and Response to Contagious Diseases and Pandemics, edited by Amal Adel Abdrabo and Aly Abdel Razek Galaby, IGI Global, 2022, pp. 134-154. https://doi.org/10.4018/978-1-7998-8973-1.ch007

APA

Youssef, Y. A. & Saleh, A. A. (2022). Consumption Culture of Saudi Families During the COVID-19 Pandemic: A Field Study. In A. Abdrabo & A. Galaby (Eds.), Societal Resilience and Response to Contagious Diseases and Pandemics (pp. 134-154). IGI Global. https://doi.org/10.4018/978-1-7998-8973-1.ch007

Chicago

Youssef, Yasmin Alaa El-din Ali, and Asmaa Abu Bakr Abdul Qadir Saleh. "Consumption Culture of Saudi Families During the COVID-19 Pandemic: A Field Study." In Societal Resilience and Response to Contagious Diseases and Pandemics, edited by Amal Adel Abdrabo and Aly Abdel Razek Galaby, 134-154. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-8973-1.ch007

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Abstract

This chapter aims at revealing the extent of the change in the consumption culture of the Saudi family during the corona pandemic. To achieve the objectives of the chapter, the descriptive and analytical approach was relied upon, and the study sample consisted of 172 individuals from families in Saudi society, especially the eastern region in the kingdom. The necessary data were collected using a questionnaire with a stability coefficient of 0.830. It was applied to the study sample digitally. The results of the study revealed that there is a shift in the consumer preferences in terms of the type of goods and services that Saudi society used after the pandemic. Additionally, a set of proposals was put forward expressing the Saudi family's point of view on the consumption pattern in times of crisis.

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