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Sustainability in the Gig Economy: An Indian Perspective

Sustainability in the Gig Economy: An Indian Perspective

Deepika Dhingra, Shruti Ashok, Nidhi Sinha, Mugdha S. Kulkarni
Copyright: © 2022 |Pages: 17
ISBN13: 9781799891949|ISBN10: 1799891941|EISBN13: 9781799891963
DOI: 10.4018/978-1-7998-9194-9.ch012
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MLA

Dhingra, Deepika, et al. "Sustainability in the Gig Economy: An Indian Perspective." Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector, edited by Vipin Nadda, et al., IGI Global, 2022, pp. 230-246. https://doi.org/10.4018/978-1-7998-9194-9.ch012

APA

Dhingra, D., Ashok, S., Sinha, N., & Kulkarni, M. S. (2022). Sustainability in the Gig Economy: An Indian Perspective. In V. Nadda, P. Tyagi, M. Singh, & P. Tyagi (Eds.), Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector (pp. 230-246). IGI Global. https://doi.org/10.4018/978-1-7998-9194-9.ch012

Chicago

Dhingra, Deepika, et al. "Sustainability in the Gig Economy: An Indian Perspective." In Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector, edited by Vipin Nadda, et al., 230-246. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9194-9.ch012

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Abstract

A gig economy is a free market structure in which temporary positions are widespread, and organizations employ independent workers for short-term commitments.The gig economy is fragmented and spans a wide diversity of workers such as independent contributors, freelancers, self-employed, and part-time workers. This chapter deliberates on the major factors that influence the gig economy from a multi-stakeholder perspective (e.g., employers/organizations, gig workers, customers, and economy). The study explores the various common factors such as globalization, digitalization, technological change, financial pressures, and emerging competition including other factors about different stakeholders who are influencing the gig economy, thereby propelling the entry of the next generation of workers in this system. Pandemic due to covid-19 has made survival even harder for gig workers. The chapter also discusses the challenges from different aspects of all stakeholders with due consideration of Industry 4.0 in detail.

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