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Crisis Management and Seeking Solutions of Air Transport in Social Media From the Perspective of the COVID-19 Outbreak: The Example of Turkish Airlines

Crisis Management and Seeking Solutions of Air Transport in Social Media From the Perspective of the COVID-19 Outbreak: The Example of Turkish Airlines

Yeşim Şener
Copyright: © 2022 |Pages: 18
ISBN13: 9781668423196|ISBN10: 1668423197|ISBN13 Softcover: 9781668423202|EISBN13: 9781668423219
DOI: 10.4018/978-1-6684-2319-6.ch003
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MLA

Şener, Yeşim. "Crisis Management and Seeking Solutions of Air Transport in Social Media From the Perspective of the COVID-19 Outbreak: The Example of Turkish Airlines." Digitalization and the Impacts of COVID-19 on the Aviation Industry, edited by Salim Kurnaz and Emrah Argın, IGI Global, 2022, pp. 34-51. https://doi.org/10.4018/978-1-6684-2319-6.ch003

APA

Şener, Y. (2022). Crisis Management and Seeking Solutions of Air Transport in Social Media From the Perspective of the COVID-19 Outbreak: The Example of Turkish Airlines. In S. Kurnaz & E. Argın (Eds.), Digitalization and the Impacts of COVID-19 on the Aviation Industry (pp. 34-51). IGI Global. https://doi.org/10.4018/978-1-6684-2319-6.ch003

Chicago

Şener, Yeşim. "Crisis Management and Seeking Solutions of Air Transport in Social Media From the Perspective of the COVID-19 Outbreak: The Example of Turkish Airlines." In Digitalization and the Impacts of COVID-19 on the Aviation Industry, edited by Salim Kurnaz and Emrah Argın, 34-51. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-2319-6.ch003

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Abstract

The COVID-19 pandemic, which negatively affected all humanity in the “social, cultural, economic, psychological” sense, also negatively affected aviation businesses and caused a crisis. In this crisis period, it can be said that social media is frequently used in the efforts of aviation enterprises to survive. In addition, during the COVID-19 pandemic, social media has been an area that activates the strategic structure of institutions. Social media platforms, which are used to reach more target audiences especially in crisis situations, have also been decisive in terms of maintaining their existence and protecting their target audience potential.

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