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“Don't Google It”: The Effects of Google's Ads Dominance for Users and Competitors

“Don't Google It”: The Effects of Google's Ads Dominance for Users and Competitors

Gianluigi Passarelli
Copyright: © 2022 |Pages: 19
ISBN13: 9781799884767|ISBN10: 1799884767|EISBN13: 9781799884774
DOI: 10.4018/978-1-7998-8476-7.ch019
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MLA

Passarelli, Gianluigi. "“Don't Google It”: The Effects of Google's Ads Dominance for Users and Competitors." Handbook of Research on Applying Emerging Technologies Across Multiple Disciplines, edited by Emiliano Marchisio, IGI Global, 2022, pp. 333-351. https://doi.org/10.4018/978-1-7998-8476-7.ch019

APA

Passarelli, G. (2022). “Don't Google It”: The Effects of Google's Ads Dominance for Users and Competitors. In E. Marchisio (Ed.), Handbook of Research on Applying Emerging Technologies Across Multiple Disciplines (pp. 333-351). IGI Global. https://doi.org/10.4018/978-1-7998-8476-7.ch019

Chicago

Passarelli, Gianluigi. "“Don't Google It”: The Effects of Google's Ads Dominance for Users and Competitors." In Handbook of Research on Applying Emerging Technologies Across Multiple Disciplines, edited by Emiliano Marchisio, 333-351. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-8476-7.ch019

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Abstract

Through the analysis of some recent competition authority investigations as well as conduct adopted by Google on the online advertising platform Google Ads, the chapter provides insights on some commercial practices opted for by the giants of web marketing with the purpose to deepen the future legal and market challenges. In conclusion, this study aims to contribute to the current debate and the attempt to find remedies that offer appropriate protection to advertisers and consumers as well as granting support to the lawmakers, who in turn have a duty to carefully regulate the search giant.

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