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Place Branding, Digital Communication, and Citizenship

Place Branding, Digital Communication, and Citizenship

Adriano de Oliveira Sampaio, José Gabriel Andrade
Copyright: © 2022 |Pages: 15
ISBN13: 9781799897903|ISBN10: 1799897907|ISBN13 Softcover: 9781799897910|EISBN13: 9781799897927
DOI: 10.4018/978-1-7998-9790-3.ch011
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MLA

Sampaio, Adriano de Oliveira, and José Gabriel Andrade. "Place Branding, Digital Communication, and Citizenship." Navigating Digital Communication and Challenges for Organizations, edited by José Gabriel Andrade and Teresa Ruão, IGI Global, 2022, pp. 186-200. https://doi.org/10.4018/978-1-7998-9790-3.ch011

APA

Sampaio, A. D. & Andrade, J. G. (2022). Place Branding, Digital Communication, and Citizenship. In J. Andrade & T. Ruão (Eds.), Navigating Digital Communication and Challenges for Organizations (pp. 186-200). IGI Global. https://doi.org/10.4018/978-1-7998-9790-3.ch011

Chicago

Sampaio, Adriano de Oliveira, and José Gabriel Andrade. "Place Branding, Digital Communication, and Citizenship." In Navigating Digital Communication and Challenges for Organizations, edited by José Gabriel Andrade and Teresa Ruão, 186-200. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9790-3.ch011

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Abstract

Since the 1990s, studies have been developed with the aim of understanding citizen participation in e-government, e-citizenship experiences, etc. Motivated by this context of reflexivity, governments began to be questioned about their management, to account for public debates and implement public policies through digital communication. Also strongly, and in this same time frame, city governments start to invest in self-promotion strategies in these territories in order to attract tourists in place branding strategies. Faced with this phenomenon, this chapter intends to reflect on the existing tensions between digital communication strategies focus on citizens and tourists in Brazil. It intends to identify the approximations and distances in the strategic communication developed by some Brazilian city governments, in one side, to animates citizen's public opinion in order to constructs public policies and, in the other hand, to position the cities as attractive tourist destinations for visitors.

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