Welcome to the InfoSci Platform
Does Utilizing Online Social Relations Improve the Diversity of Personalized Recommendations?

Does Utilizing Online Social Relations Improve the Diversity of Personalized Recommendations?

Xiaoyun He
Copyright: © 2022 |Volume: 13 |Issue: 1 |Pages: 15
ISSN: 1947-8569|EISSN: 1947-8577|EISBN13: 9781683181170|DOI: 10.4018/IJSDS.301547
Cite Article Cite Article

MLA

He, Xiaoyun. "Does Utilizing Online Social Relations Improve the Diversity of Personalized Recommendations?." IJSDS vol.13, no.1 2022: pp.1-15. http://doi.org/10.4018/IJSDS.301547

APA

He, X. (2022). Does Utilizing Online Social Relations Improve the Diversity of Personalized Recommendations?. International Journal of Strategic Decision Sciences (IJSDS), 13(1), 1-15. http://doi.org/10.4018/IJSDS.301547

Chicago

He, Xiaoyun. "Does Utilizing Online Social Relations Improve the Diversity of Personalized Recommendations?," International Journal of Strategic Decision Sciences (IJSDS) 13, no.1: 1-15. http://doi.org/10.4018/IJSDS.301547

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Personalized recommendations are widely used to improve customer experience and drive sales. Traditional recommender systems typically focus on using accuracy as the key metric to evaluate the performance of personalized recommendations. However, recent studies suggest that recommending a diverse list of products improves user satisfaction and is positively associated with customer retention rates. In this study, we propose to incorporate the product ratings from users’ online social relations into recommendation model to enhance the diversity of personalized recommendation list. The empirical results indicate that our proposed approach performs well in increasing the recommendation diversity while maintaining comparable level of accuracy. The findings offer practical implications for online businesses to leverage online social relations.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.