Welcome to the InfoSci Platform
Reference Hub1
The Onassis Stegi and Metropolitan Museum of Art in New York: Cases at the Beginning of COVID-19 – An Indicative Audience Research

The Onassis Stegi and Metropolitan Museum of Art in New York: Cases at the Beginning of COVID-19 – An Indicative Audience Research

Antonia Stefanidou
Copyright: © 2022 |Pages: 31
ISBN13: 9781799896562|ISBN10: 1799896560|ISBN13 Softcover: 9781799896579|EISBN13: 9781799896586
DOI: 10.4018/978-1-7998-9656-2.ch010
Cite Chapter Cite Chapter

MLA

Stefanidou, Antonia. "The Onassis Stegi and Metropolitan Museum of Art in New York: Cases at the Beginning of COVID-19 – An Indicative Audience Research." Handbook of Research on Museum Management in the Digital Era, edited by Francesco Bifulco and Marco Tregua, IGI Global, 2022, pp. 175-205. https://doi.org/10.4018/978-1-7998-9656-2.ch010

APA

Stefanidou, A. (2022). The Onassis Stegi and Metropolitan Museum of Art in New York: Cases at the Beginning of COVID-19 – An Indicative Audience Research. In F. Bifulco & M. Tregua (Eds.), Handbook of Research on Museum Management in the Digital Era (pp. 175-205). IGI Global. https://doi.org/10.4018/978-1-7998-9656-2.ch010

Chicago

Stefanidou, Antonia. "The Onassis Stegi and Metropolitan Museum of Art in New York: Cases at the Beginning of COVID-19 – An Indicative Audience Research." In Handbook of Research on Museum Management in the Digital Era, edited by Francesco Bifulco and Marco Tregua, 175-205. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9656-2.ch010

Export Reference

Mendeley
Favorite

Abstract

The chapter examines the special conditions that arose at the beginning of the pandemic of the coronavirus disease 2019 (COVID-19) as far as cultural organisations and audiences are concerned. Research findings on cultural organisations' digital transformation are presented as well as the case studies of Onassis Stegi and MET and the messages they transmitted at the beginning of the pandemic. A comparative analysis of their communication strategy in digital environment is attempted, drawing interesting conclusions as far as their effectiveness is concerned. The chapter ends with the findings of the audience research that was carried out to present whether digital transformation in the field of culture during that period was implemented, in order for organisations to survive and stay in touch with their audience. The research also focuses on the extent to which the public turned to digital culture in an unprecedented period.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.