MLA
Shin, Dong Hee. "Virtual Economy and Consumer: How do Consumers Perceive and use Virtual Currency in Web 2.0 Communities?." Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption, edited by Humphry Hung, et al., IGI Global, 2009, pp. 55-74. https://doi.org/10.4018/978-1-60566-378-4.ch004
APA
Shin, D. H. (2009). Virtual Economy and Consumer: How do Consumers Perceive and use Virtual Currency in Web 2.0 Communities?. In H. Hung, Y. Wong, & V. Cho (Eds.), Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption (pp. 55-74). IGI Global. https://doi.org/10.4018/978-1-60566-378-4.ch004
Chicago
Shin, Dong Hee. "Virtual Economy and Consumer: How do Consumers Perceive and use Virtual Currency in Web 2.0 Communities?." In Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption, edited by Humphry Hung, Y H Wong, and Vincent Cho, 55-74. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-378-4.ch004
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