MLA
Kumar, Pawan, and Gursimranjit Singh. "Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 1703-1722. https://doi.org/10.4018/978-1-6684-6287-4.ch091
APA
Kumar, P. & Singh, G. (2022). Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 1703-1722). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch091
Chicago
Kumar, Pawan, and Gursimranjit Singh. "Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 1703-1722. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch091
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