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Linking Psychological Contract With Employee-Based Brand Equity

Linking Psychological Contract With Employee-Based Brand Equity

Seemab Chaman, Sadia Shaheen
Copyright: © 2022 |Pages: 12
ISBN13: 9781668436219|ISBN10: 1668436213|ISBN13 Softcover: 9781668436226|EISBN13: 9781668436233
DOI: 10.4018/978-1-6684-3621-9.ch013
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MLA

Chaman, Seemab, and Sadia Shaheen. "Linking Psychological Contract With Employee-Based Brand Equity." Antecedents and Outcomes of Employee-Based Brand Equity, edited by Muhammad Waseem Bari, et al., IGI Global, 2022, pp. 186-197. https://doi.org/10.4018/978-1-6684-3621-9.ch013

APA

Chaman, S. & Shaheen, S. (2022). Linking Psychological Contract With Employee-Based Brand Equity. In M. Bari, M. Abrar, & E. Alaverdov (Eds.), Antecedents and Outcomes of Employee-Based Brand Equity (pp. 186-197). IGI Global. https://doi.org/10.4018/978-1-6684-3621-9.ch013

Chicago

Chaman, Seemab, and Sadia Shaheen. "Linking Psychological Contract With Employee-Based Brand Equity." In Antecedents and Outcomes of Employee-Based Brand Equity, edited by Muhammad Waseem Bari, Muhammad Abrar, and Emilia Alaverdov, 186-197. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3621-9.ch013

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Abstract

For understanding the employment relationship, the attention has been paid by researchers to psychological contract. This chapter provides an overview about the development of psychological contracts highlighting the definition and contribution of different authors. The authors further reviewed antecedents and consequences of psychological contracts. Using social exchange theory, undetermined obligations make the social relationships which create psychological contracts. Psychological contract results in high work engagement, organizational commitment, and job satisfaction. Furthermore, the authors reviewed employee-based brand equity, its antecedents and consequences, and how psychological contracts result in enhanced employee-based brand equity.

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