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Consumer Big Data Analytics: A Treasure for Businesses in the Socio-Digital Era

Consumer Big Data Analytics: A Treasure for Businesses in the Socio-Digital Era

Princi Gupta, Risha Khandelwal
Copyright: © 2022 |Pages: 22
ISBN13: 9781668441688|ISBN10: 1668441683|ISBN13 Softcover: 9781668441695|EISBN13: 9781668441701
DOI: 10.4018/978-1-6684-4168-8.ch007
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MLA

Gupta, Princi, and Risha Khandelwal. "Consumer Big Data Analytics: A Treasure for Businesses in the Socio-Digital Era." Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era, edited by Pantea Keikhosrokiani, IGI Global, 2022, pp. 146-167. https://doi.org/10.4018/978-1-6684-4168-8.ch007

APA

Gupta, P. & Khandelwal, R. (2022). Consumer Big Data Analytics: A Treasure for Businesses in the Socio-Digital Era. In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp. 146-167). IGI Global. https://doi.org/10.4018/978-1-6684-4168-8.ch007

Chicago

Gupta, Princi, and Risha Khandelwal. "Consumer Big Data Analytics: A Treasure for Businesses in the Socio-Digital Era." In Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era, edited by Pantea Keikhosrokiani, 146-167. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4168-8.ch007

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Abstract

Data is generated from a variety of sources in the digital world, and the rapid adoption of digital technology has resulted in the creation of big data. The accumulation of massive datasets enables evolutionary breakthroughs in a variety of domains. Consumer behavior and analytics is a short, innovative, unique, and approachable literature that introduces new ideas, concepts, and structures to meet the current realities of analytics-driven marketing. This chapter is a groundbreaking and informative volume that connects new possibilities and techniques with existing academic consumer research. This chapter outlines the dimensions of big data and framework of consumer data analysis. This chapter also focuses on the case study of companies using big data.

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