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The Balanced Scorecard and Competitiveness in the Hospitality Industry

The Balanced Scorecard and Competitiveness in the Hospitality Industry

Patrícia Rodrigues Quesado
Copyright: © 2022 |Pages: 28
ISBN13: 9781799892854|ISBN10: 1799892859|ISBN13 Softcover: 9781799892861|EISBN13: 9781799892878
DOI: 10.4018/978-1-7998-9285-4.ch003
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MLA

Quesado, Patrícia Rodrigues. "The Balanced Scorecard and Competitiveness in the Hospitality Industry." Sustainability and Competitiveness in the Hospitality Industry, edited by Vânia Costa and Carlos Costa, IGI Global, 2022, pp. 67-94. https://doi.org/10.4018/978-1-7998-9285-4.ch003

APA

Quesado, P. R. (2022). The Balanced Scorecard and Competitiveness in the Hospitality Industry. In V. Costa & C. Costa (Eds.), Sustainability and Competitiveness in the Hospitality Industry (pp. 67-94). IGI Global. https://doi.org/10.4018/978-1-7998-9285-4.ch003

Chicago

Quesado, Patrícia Rodrigues. "The Balanced Scorecard and Competitiveness in the Hospitality Industry." In Sustainability and Competitiveness in the Hospitality Industry, edited by Vânia Costa and Carlos Costa, 67-94. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9285-4.ch003

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Abstract

The objective of the chapter is to provide an insight into the potential of the BSC, as a performance evaluation and strategic management tool, to improve the hospitality industry's competitiveness. To fulfil this objective, a qualitative methodology will be followed, based on a systematic review of the literature published on the subject in question. The main contribution of the chapter is to gather information that will enable hospitality industry managers to focus on their essential issues, evaluating their performance in a more realistic way, and enabling strategic management. In addition, it will be possible to draw a general profile of the scientific production on the BSC in the hospitality industry, providing historical and statistical data to strengthen future studies in this area of knowledge.

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