MLA
Potluri, Rajasekhara Mouly. "Consequences in Acceptance and Application of Big Data Analytics in Micro, Small, and Medium Enterprises (MSMEs) in India." Global Risk and Contingency Management Research in Times of Crisis, edited by Narasimha Rao Vajjhala and Kenneth David Strang, IGI Global, 2022, pp. 210-223. https://doi.org/10.4018/978-1-6684-5279-0.ch011
APA
Potluri, R. M. (2022). Consequences in Acceptance and Application of Big Data Analytics in Micro, Small, and Medium Enterprises (MSMEs) in India. In N. Vajjhala & K. Strang (Eds.), Global Risk and Contingency Management Research in Times of Crisis (pp. 210-223). IGI Global. https://doi.org/10.4018/978-1-6684-5279-0.ch011
Chicago
Potluri, Rajasekhara Mouly. "Consequences in Acceptance and Application of Big Data Analytics in Micro, Small, and Medium Enterprises (MSMEs) in India." In Global Risk and Contingency Management Research in Times of Crisis, edited by Narasimha Rao Vajjhala and Kenneth David Strang, 210-223. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-5279-0.ch011
Export Reference