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Application and Research of Interactive Design in the Creative Expression Process of Public Space

Application and Research of Interactive Design in the Creative Expression Process of Public Space

Yuelan Xu
Copyright: © 2022 |Volume: 15 |Issue: 3 |Pages: 13
ISSN: 1935-570X|EISSN: 1935-5718|EISBN13: 9781668472927|DOI: 10.4018/IJITSA.307028
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MLA

Xu, Yuelan. "Application and Research of Interactive Design in the Creative Expression Process of Public Space." IJITSA vol.15, no.3 2022: pp.1-13. http://doi.org/10.4018/IJITSA.307028

APA

Xu, Y. (2022). Application and Research of Interactive Design in the Creative Expression Process of Public Space. International Journal of Information Technologies and Systems Approach (IJITSA), 15(3), 1-13. http://doi.org/10.4018/IJITSA.307028

Chicago

Xu, Yuelan. "Application and Research of Interactive Design in the Creative Expression Process of Public Space," International Journal of Information Technologies and Systems Approach (IJITSA) 15, no.3: 1-13. http://doi.org/10.4018/IJITSA.307028

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Abstract

The 21st century is an era full of opportunities and challenges for the media industry, the new media form has been unprecedentedly expanded, and the innovators who have a forward-looking vision try to break the traditional mode of information dissemination. The one-way information dissemination mode of traditional media cannot fully satisfy the needs of the public in the information age, and the design form of public space should no longer be tied to traditional media attributes. The interactive characteristics of new media is used to guide the audience to participate in the communication and interaction, which can effectively arouse the audience's resonance and meet the audience's demand for information reception and feedback. This paper starts with the background of the definition of new media, the interactive characteristics of new media and the public space art, focuses on interactive design thinking and interactive design method, provides guidance for the creative expression process of new media public space.

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