AVEA: A Merger of Two Large GSM Operators in the Turkish Telecommunications Sector

AVEA: A Merger of Two Large GSM Operators in the Turkish Telecommunications Sector

Yonca Gurol, Ozen Asik
ISBN13: 9781591408932|ISBN10: 1591408938|ISBN13 Softcover: 9781591408949|EISBN13: 9781591408956
DOI: 10.4018/978-1-59140-893-2.ch009
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MLA

Gurol, Yonca, and Ozen Asik. "AVEA: A Merger of Two Large GSM Operators in the Turkish Telecommunications Sector." Utilizing Information Technology in Developing Strategic Alliances Among Organizations, edited by Salustiano Martínez-Fierro, et al., IGI Global, 2006, pp. 203-215. https://doi.org/10.4018/978-1-59140-893-2.ch009

APA

Gurol, Y. & Asik, O. (2006). AVEA: A Merger of Two Large GSM Operators in the Turkish Telecommunications Sector. In S. Martínez-Fierro, J. Medina-Garrido, & J. Ruiz-Navarro (Eds.), Utilizing Information Technology in Developing Strategic Alliances Among Organizations (pp. 203-215). IGI Global. https://doi.org/10.4018/978-1-59140-893-2.ch009

Chicago

Gurol, Yonca, and Ozen Asik. "AVEA: A Merger of Two Large GSM Operators in the Turkish Telecommunications Sector." In Utilizing Information Technology in Developing Strategic Alliances Among Organizations, edited by Salustiano Martínez-Fierro, Jose-Aurelio Medina-Garrido, and Jose Ruiz-Navarro, 203-215. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-893-2.ch009

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Abstract

During the past 10 years, emerging factors such as globalization, rapid technological developments, and limited resources have created a new competitive landscape for firms. These developments forced companies to adopt several strategies to survive and excel. One of these adaptive strategies was to form alliances between companies to manage both threats and opportunities in this changed business environment. This study focuses on the merger between two GSM operators in Turkey. The newly established firm, AVEA, is an example of a successful merger in the Turkish telecommunications sector that was well thought-out, efficiently designed, and realized within a year. The most important ingredient in this process was the change in information technology (IT) infrastructures. This study, primarily concerned with the structural changes in the IT department, presents a detailed analysis of the merger process’s different aspects and comments based on literature review about information and communication technologies.

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