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Political Advertising in Egypt: Engineering of Consent and Coercion

Political Advertising in Egypt: Engineering of Consent and Coercion

Nurdan Güven Toker
Copyright: © 2022 |Pages: 18
ISBN13: 9781799896722|ISBN10: 1799896722|EISBN13: 9781799896746
DOI: 10.4018/978-1-7998-9672-2.ch001
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MLA

Güven Toker, Nurdan. "Political Advertising in Egypt: Engineering of Consent and Coercion." Handbook of Research on Global Perspectives on International Advertising, edited by Ipek Krom, IGI Global, 2022, pp. 1-18. https://doi.org/10.4018/978-1-7998-9672-2.ch001

APA

Güven Toker, N. (2022). Political Advertising in Egypt: Engineering of Consent and Coercion. In I. Krom (Ed.), Handbook of Research on Global Perspectives on International Advertising (pp. 1-18). IGI Global. https://doi.org/10.4018/978-1-7998-9672-2.ch001

Chicago

Güven Toker, Nurdan. "Political Advertising in Egypt: Engineering of Consent and Coercion." In Handbook of Research on Global Perspectives on International Advertising, edited by Ipek Krom, 1-18. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9672-2.ch001

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Abstract

This study takes Egypt as a case to understand the dynamics of political advertising in competitive authoritarian regimes. The sample universe of the study was formed from the political advertisements published in the last two years on the official Facebook accounts of President Abdel Fattah Saeed Hussein Khalil el-Sisi and the Nation's Future Party he supports. Advertisements were examined in the axis of 12 criteria determined in the axis of sociological analysis methodology. During the examination process, critical theory, which examines the dynamics of authoritarian systems, was also utilized. In the study, it is argued that political advertisements in Egypt are designed in a way that can establish both consent and coercion.

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