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The Effects of Different Developments in Advertising: An Overview of American Advertising

The Effects of Different Developments in Advertising: An Overview of American Advertising

Selçuk Bazarcı
Copyright: © 2022 |Pages: 20
ISBN13: 9781799896722|ISBN10: 1799896722|ISBN13 Softcover: 9781799896739|EISBN13: 9781799896746
DOI: 10.4018/978-1-7998-9672-2.ch004
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MLA

Bazarcı, Selçuk. "The Effects of Different Developments in Advertising: An Overview of American Advertising." Handbook of Research on Global Perspectives on International Advertising, edited by Ipek Krom, IGI Global, 2022, pp. 50-69. https://doi.org/10.4018/978-1-7998-9672-2.ch004

APA

Bazarcı, S. (2022). The Effects of Different Developments in Advertising: An Overview of American Advertising. In I. Krom (Ed.), Handbook of Research on Global Perspectives on International Advertising (pp. 50-69). IGI Global. https://doi.org/10.4018/978-1-7998-9672-2.ch004

Chicago

Bazarcı, Selçuk. "The Effects of Different Developments in Advertising: An Overview of American Advertising." In Handbook of Research on Global Perspectives on International Advertising, edited by Ipek Krom, 50-69. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9672-2.ch004

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Abstract

Advertising has an ancient history in terms of its origins. Advertisements have evolved over time in accordance with the development of societies, and they directly and indirectly affect the cultural processes of communities. This effect of advertising can be seen clearly in different cultures. In this respect, it is essential to make sense of the advertising schools in different cultures and to reveal their social effects. American advertising is one of the crucial schools that both shape the culture in the national sense and shape the world advertising. Almost every technological innovation of humanity has a counterpart in American advertising. In this study, all the periodic transformations that American advertising has experienced over time have been revealed in terms of the meanings they create socially. In addition, three advertisement campaigns produced by the most prominent advertisers of the period and their social impacts are evaluated.

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