MLA
Akmermer, Bilgen. "The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry." Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices, edited by Gökhan Akel, IGI Global, 2022, pp. 289-309. https://doi.org/10.4018/978-1-6684-4380-4.ch014
APA
Akmermer, B. (2022). The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry. In G. Akel (Ed.), Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices (pp. 289-309). IGI Global. https://doi.org/10.4018/978-1-6684-4380-4.ch014
Chicago
Akmermer, Bilgen. "The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry." In Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices, edited by Gökhan Akel, 289-309. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4380-4.ch014
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