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Creating Social Sustainability Initiatives in an Effort to Increase Profits for the Underserved

Creating Social Sustainability Initiatives in an Effort to Increase Profits for the Underserved

Yosmayra Erika Reyes, Vikiana Clement
Copyright: © 2022 |Pages: 24
ISBN13: 9781668443224|ISBN10: 1668443228|EISBN13: 9781668443248
DOI: 10.4018/978-1-6684-4322-4.ch015
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MLA

Reyes, Yosmayra Erika, and Vikiana Clement. "Creating Social Sustainability Initiatives in an Effort to Increase Profits for the Underserved." Sustainability and the Future of Work and Entrepreneurship for the Underserved, edited by JoAnn Denise Rolle and Micah Crump, IGI Global, 2022, pp. 288-311. https://doi.org/10.4018/978-1-6684-4322-4.ch015

APA

Reyes, Y. E. & Clement, V. (2022). Creating Social Sustainability Initiatives in an Effort to Increase Profits for the Underserved. In J. Rolle & M. Crump (Eds.), Sustainability and the Future of Work and Entrepreneurship for the Underserved (pp. 288-311). IGI Global. https://doi.org/10.4018/978-1-6684-4322-4.ch015

Chicago

Reyes, Yosmayra Erika, and Vikiana Clement. "Creating Social Sustainability Initiatives in an Effort to Increase Profits for the Underserved." In Sustainability and the Future of Work and Entrepreneurship for the Underserved, edited by JoAnn Denise Rolle and Micah Crump, 288-311. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4322-4.ch015

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Abstract

The COVID-19 pandemic has coerced society to recreate the delicate balance between small business owners and the local community. Throughout Brooklyn, NY, the anguish resonates the difficulties of increasing profits. With communal solidarity serving as a central tenet, sword, and shield, technological and social researchers traversed urban Brooklyn, NY areas. Researchers conducted a series of exploratory interviews and surveys over the course of the last quarter specifically within the geographic grouping areas of the Crown Heights 11225 and Bedford Stuyvesant 11216 zip codes. Investigators identified key interventions to assist Black and Brown-owned businesses increase long-term sustainability. Focusing primarily on the triple bottom line theory and practice, investigators compiled data to suggest how businesses can become more economically diverse in client acquisition strategies.

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