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The Tipping Point: A Comparative Study of U.S. and Korean Users on Decisions to Switch Social Media Platforms

The Tipping Point: A Comparative Study of U.S. and Korean Users on Decisions to Switch Social Media Platforms

Soo Kwang Oh, Seoyeon Hong, Hee Sun Park
Copyright: © 2022 |Pages: 19
ISBN13: 9781668463079|ISBN10: 1668463075|EISBN13: 9781668463086
DOI: 10.4018/978-1-6684-6307-9.ch072
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MLA

Oh, Soo Kwang, et al. "The Tipping Point: A Comparative Study of U.S. and Korean Users on Decisions to Switch Social Media Platforms." Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture, edited by Information Resources Management Association, IGI Global, 2022, pp. 1329-1347. https://doi.org/10.4018/978-1-6684-6307-9.ch072

APA

Oh, S. K., Hong, S., & Park, H. S. (2022). The Tipping Point: A Comparative Study of U.S. and Korean Users on Decisions to Switch Social Media Platforms. In I. Management Association (Ed.), Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture (pp. 1329-1347). IGI Global. https://doi.org/10.4018/978-1-6684-6307-9.ch072

Chicago

Oh, Soo Kwang, Seoyeon Hong, and Hee Sun Park. "The Tipping Point: A Comparative Study of U.S. and Korean Users on Decisions to Switch Social Media Platforms." In Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture, edited by Information Resources Management Association, 1329-1347. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6307-9.ch072

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Abstract

While previous researchers have addressed motivations to join and continue using social media, this paper focuses on why users quit certain social media and change their favorite platforms, such as the current shift from Facebook to Twitter to Instagram and Snapchat. Furthermore, this exploratory study seeks to build an understanding of social media usage and motivations for switching from a cross-cultural perspective by comparing findings from Korean and U.S. users. Findings from 19 focus group sessions (n = 118) highlight influences regarding modes of usage, user control, commitment, addiction, privacy, perceived relationships, self-construals, and social/cultural trends. Findings are further analyzed and compared in light of relevant theoretical frameworks and cultural differences.

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