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Interpreting Cross-Cultural Digital Ethnography: The Need to Consider Local and Religious Context

Interpreting Cross-Cultural Digital Ethnography: The Need to Consider Local and Religious Context

Jim Harries
Copyright: © 2022 |Pages: 18
ISBN13: 9781668441909|ISBN10: 166844190X|ISBN13 Softcover: 9781668460252|EISBN13: 9781668441916
DOI: 10.4018/978-1-6684-4190-9.ch003
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MLA

Harries, Jim. "Interpreting Cross-Cultural Digital Ethnography: The Need to Consider Local and Religious Context." Practices, Challenges, and Prospects of Digital Ethnography as a Multidisciplinary Method, edited by Jahid Siraz Chowdhury, et al., IGI Global, 2022, pp. 33-50. https://doi.org/10.4018/978-1-6684-4190-9.ch003

APA

Harries, J. (2022). Interpreting Cross-Cultural Digital Ethnography: The Need to Consider Local and Religious Context. In J. Chowdhury, H. Wahab, R. Saad, P. Roy, & J. Wronka (Eds.), Practices, Challenges, and Prospects of Digital Ethnography as a Multidisciplinary Method (pp. 33-50). IGI Global. https://doi.org/10.4018/978-1-6684-4190-9.ch003

Chicago

Harries, Jim. "Interpreting Cross-Cultural Digital Ethnography: The Need to Consider Local and Religious Context." In Practices, Challenges, and Prospects of Digital Ethnography as a Multidisciplinary Method, edited by Jahid Siraz Chowdhury, et al., 33-50. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4190-9.ch003

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Abstract

This chapter finds that the use of digital ethnography (sometimes considered a wonderful new effective way of unearthing truth) interculturally can easily dupe the gullible into confusing presuppositions with research outcomes. The widespread assumption that English communicates accurately between cultures underlies the duplicity. Examples from Africa illustrate how English words can be misleadingly assumed to carry original-native plus foreign meanings both distinctly, yet also simultaneously. Responses to COVID-19 and Protestant theological education practices in Africa illustrate the concern. Widespread veneers of Westernization around the world, in combination with taboos upholding political correctness, build on the hegemony of secularism to conceal consequential goings-on. The chapter concludes that intercultural use of digital ethnography easily results in unhelpful deception.

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