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The Rise of Digital Transformation Within Businesses in the Pandemic

The Rise of Digital Transformation Within Businesses in the Pandemic

Nihal Yazici, Nilsah Cavdar Aksoy
Copyright: © 2022 |Pages: 23
ISBN13: 9781799897644|ISBN10: 1799897648|EISBN13: 9781799897651
DOI: 10.4018/978-1-7998-9764-4.ch002
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MLA

Yazici, Nihal, and Nilsah Cavdar Aksoy. "The Rise of Digital Transformation Within Businesses in the Pandemic." Handbook of Research on Digital Transformation Management and Tools, edited by Richard Pettinger, et al., IGI Global, 2022, pp. 24-46. https://doi.org/10.4018/978-1-7998-9764-4.ch002

APA

Yazici, N. & Cavdar Aksoy, N. (2022). The Rise of Digital Transformation Within Businesses in the Pandemic. In R. Pettinger, B. Gupta, A. Roja, & D. Cozmiuc (Eds.), Handbook of Research on Digital Transformation Management and Tools (pp. 24-46). IGI Global. https://doi.org/10.4018/978-1-7998-9764-4.ch002

Chicago

Yazici, Nihal, and Nilsah Cavdar Aksoy. "The Rise of Digital Transformation Within Businesses in the Pandemic." In Handbook of Research on Digital Transformation Management and Tools, edited by Richard Pettinger, et al., 24-46. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9764-4.ch002

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Abstract

Because of the threat it poses to human health around the world, the COVID-19 pandemic has had devastating effects on the economies of all countries. Businesses had to change their business models, working conditions, marketing communication, technology usage, strategy development, and supply chain relationships in order to continue operations that had come to a halt. In order to realize this change in the best way, businesses have attempted to integrate digital tools into their business processes. As a result, the business world experienced a rapid digital transformation. Based on those, the purpose of this chapter is to investigate the impact of the rise of digital transformation on businesses during COVID-19. The existing literature and reports were reviewed for this purpose. It is thus discussed how businesses experienced digital transformation during COVID-19.

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