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Two Models of Online Patronage: Why Do Consumers Shop on the Internet?

Two Models of Online Patronage: Why Do Consumers Shop on the Internet?

Yue Pan, George Zinkhan
Copyright: © 2005 |Pages: 26
ISBN13: 9781591403272|ISBN10: 1591403278|EISBN13: 9781591403296
DOI: 10.4018/978-1-59140-327-2.ch003
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MLA

Pan, Yue, and George Zinkhan. "Two Models of Online Patronage: Why Do Consumers Shop on the Internet?." Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, IGI Global, 2005, pp. 43-68. https://doi.org/10.4018/978-1-59140-327-2.ch003

APA

Pan, Y. & Zinkhan, G. (2005). Two Models of Online Patronage: Why Do Consumers Shop on the Internet?. In Y. Gao (Ed.), Web Systems Design and Online Consumer Behavior (pp. 43-68). IGI Global. https://doi.org/10.4018/978-1-59140-327-2.ch003

Chicago

Pan, Yue, and George Zinkhan. "Two Models of Online Patronage: Why Do Consumers Shop on the Internet?." In Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, 43-68. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-327-2.ch003

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Abstract

The Internet provides an alternative method for reaching retail consumers, and e-tailing is attracting considerable attention from practitioners and scholars. This chapter aims to develop a better understanding of Internet shopping (with a special emphasis on explaining consumer patronage behavior). Two conceptual models of consumer online patronage behavior are developed. Our focus is on the ā€œCā€ side of B-to-C commerce. We do not deal explicitly with B-to-B commerce. Based on a review of the traditional retailing literature as well as the emerging e-commerce literature, we identify the promising predictor variables that may be applicable to the Internet setting. The outcome of our investigation is two conceptual models, including 22 propositions.

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