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Product Catalog Shopping Cart Effective Design

Product Catalog Shopping Cart Effective Design

Penelope Markellou, Maria Rigou, Spiros Sirmakessis
Copyright: © 2005 |Pages: 20
ISBN13: 9781591403272|ISBN10: 1591403278|ISBN13 Softcover: 9781591403289|EISBN13: 9781591403296
DOI: 10.4018/978-1-59140-327-2.ch014
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MLA

Markellou, Penelope, et al. "Product Catalog Shopping Cart Effective Design." Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, IGI Global, 2005, pp. 232-251. https://doi.org/10.4018/978-1-59140-327-2.ch014

APA

Markellou, P., Rigou, M., & Sirmakessis, S. (2005). Product Catalog Shopping Cart Effective Design. In Y. Gao (Ed.), Web Systems Design and Online Consumer Behavior (pp. 232-251). IGI Global. https://doi.org/10.4018/978-1-59140-327-2.ch014

Chicago

Markellou, Penelope, Maria Rigou, and Spiros Sirmakessis. "Product Catalog Shopping Cart Effective Design." In Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, 232-251. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-327-2.ch014

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Abstract

The increasing integration of the Web into our trivial daily activities has become one of the prevailing trends in our days. Buying online is considered significantly more convenient than other modes of shopping, at least for some product categories. An online shop practices its potential for convenience and time efficiency when it becomes easily familiar. In many studies, consumers have indicated that their least favorite sites are those that fail to support a quick and easy shopping experience. Typically, these sites have repeatedly demonstrated significant design problems. This chapter is about identifying the design features that assure the effectiveness of two of the most crucial e-Shop components: the product catalog and the shopping cart.

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