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E-Commerce Capabilities and Organizational Agility: A Study of Tunisian Companies in the Context of the COVID-19 Pandemic

E-Commerce Capabilities and Organizational Agility: A Study of Tunisian Companies in the Context of the COVID-19 Pandemic

Zouhour Smaoui Hachicha, Fatma Bouaziz
Copyright: © 2023 |Pages: 23
ISBN13: 9781668446058|ISBN10: 1668446057|EISBN13: 9781668446072
DOI: 10.4018/978-1-6684-4605-8.ch014
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MLA

Hachicha, Zouhour Smaoui, and Fatma Bouaziz. "E-Commerce Capabilities and Organizational Agility: A Study of Tunisian Companies in the Context of the COVID-19 Pandemic." Handbook of Research on Entrepreneurship and Organizational Resilience During Unprecedented Times, edited by Wassim J. Aloulou, IGI Global, 2023, pp. 308-330. https://doi.org/10.4018/978-1-6684-4605-8.ch014

APA

Hachicha, Z. S. & Bouaziz, F. (2023). E-Commerce Capabilities and Organizational Agility: A Study of Tunisian Companies in the Context of the COVID-19 Pandemic. In W. Aloulou (Ed.), Handbook of Research on Entrepreneurship and Organizational Resilience During Unprecedented Times (pp. 308-330). IGI Global. https://doi.org/10.4018/978-1-6684-4605-8.ch014

Chicago

Hachicha, Zouhour Smaoui, and Fatma Bouaziz. "E-Commerce Capabilities and Organizational Agility: A Study of Tunisian Companies in the Context of the COVID-19 Pandemic." In Handbook of Research on Entrepreneurship and Organizational Resilience During Unprecedented Times, edited by Wassim J. Aloulou, 308-330. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-4605-8.ch014

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Abstract

This research aims to explore the relationship between e-commerce capabilities and organizational agility of Tunisian firms facing the COVID-19 crisis. A qualitative research methodology is adopted. Data were collected through interviews with respondents in three company cases based on an interview guide elaborated from previous literature. They were analyzed through content analysis method. The results show that the studied firms were able to ensure greater responsiveness to customers' needs, operational flexibility, and strategic flexibility thanks to the e-commerce capabilities they already possess and that they have mobilized during the crisis. Findings have also shown that e-commerce management capability was the most influential whereas the talent capability and technical capability have exerted less influence. This research contributes to a better understanding of the relation between e-commerce capabilities and organizational agility that is still unsufficiently clear in a context of unique and unprecedented environmental uncertainty resulting from the COVID-19 crisis.

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