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Raising Awareness About Public Archives in East and Southern Africa Through Social Media

Raising Awareness About Public Archives in East and Southern Africa Through Social Media

Nampombe Saurombe
Copyright: © 2023 |Pages: 22
ISBN13: 9781668471234|ISBN10: 166847123X|EISBN13: 9781668471241
DOI: 10.4018/978-1-6684-7123-4.ch076
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MLA

Saurombe, Nampombe. "Raising Awareness About Public Archives in East and Southern Africa Through Social Media." Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, edited by Information Resources Management Association, IGI Global, 2023, pp. 1427-1448. https://doi.org/10.4018/978-1-6684-7123-4.ch076

APA

Saurombe, N. (2023). Raising Awareness About Public Archives in East and Southern Africa Through Social Media. In I. Management Association (Ed.), Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries (pp. 1427-1448). IGI Global. https://doi.org/10.4018/978-1-6684-7123-4.ch076

Chicago

Saurombe, Nampombe. "Raising Awareness About Public Archives in East and Southern Africa Through Social Media." In Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, edited by Information Resources Management Association, 1427-1448. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7123-4.ch076

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Abstract

Archives serve as society's collective memory because they provide evidence of the past as well as promoting accountability and transparency of past actions. Appreciation of the archives should therefore result in citizens linking these records with their identity, history, civic duty and cultural heritage. However, research in east and southern Africa seems to indicate that very few citizens are aware of and use the archives. Social media platforms have been utilized to raise awareness about the archival institutions elsewhere. This study sought to find out whether the National Archives in east and southern Africa used social media to raise awareness about archives. The study involved 12 national archives affiliated to the East and Southern Regional Branch of the International Council on Archives (ESARBICA) using a multi-method research strategy. The findings indicated that social media platforms were not a preferred option in outreach strategies, even though they were recognized as useful means to reach online information seekers.

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