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Impact and Usage of Social Media Among the Post Graduate Students of Arts in Alagappa University, Karaikudi, India

Impact and Usage of Social Media Among the Post Graduate Students of Arts in Alagappa University, Karaikudi, India

P. Pitchaipandi
Copyright: © 2023 |Pages: 10
ISBN13: 9781668471234|ISBN10: 166847123X|EISBN13: 9781668471241
DOI: 10.4018/978-1-6684-7123-4.ch089
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MLA

Pitchaipandi, P. "Impact and Usage of Social Media Among the Post Graduate Students of Arts in Alagappa University, Karaikudi, India." Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, edited by Information Resources Management Association, IGI Global, 2023, pp. 1642-1651. https://doi.org/10.4018/978-1-6684-7123-4.ch089

APA

Pitchaipandi, P. (2023). Impact and Usage of Social Media Among the Post Graduate Students of Arts in Alagappa University, Karaikudi, India. In I. Management Association (Ed.), Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries (pp. 1642-1651). IGI Global. https://doi.org/10.4018/978-1-6684-7123-4.ch089

Chicago

Pitchaipandi, P. "Impact and Usage of Social Media Among the Post Graduate Students of Arts in Alagappa University, Karaikudi, India." In Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, edited by Information Resources Management Association, 1642-1651. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7123-4.ch089

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Abstract

This chapter tries to analyse the impact and usage of social media among the postgraduate students of arts in Alagappa University, Karaikudi, under survey method for the study. The study identified the majority (69.79%) of the respondents under female category, and 72.92% of the respondents belong in the age group between 21 and 23 years. It is observed that 32.29% of the respondents use the social media, preferably YouTube. The plurality (48.96%) of the respondents use smartphone/mobiles compare to iPod, desktop, laptop, and others. 35.42% of the respondents' spent between 1 and 5 hours weekly using social media. Further, the study also observes the positive and negative aspects of using social media in postgraduate students of arts disciplines in the university.

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