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Psychological Marketing: Self-Marketing Techniques, Integral, Non-Therapeutic, and Autonomous Psychology, Spiritual Marketing, and Business Culture

Psychological Marketing: Self-Marketing Techniques, Integral, Non-Therapeutic, and Autonomous Psychology, Spiritual Marketing, and Business Culture

Vladan Kuzmanović
Copyright: © 2023 |Pages: 19
ISBN13: 9781668452165|ISBN10: 1668452162|ISBN13 Softcover: 9781668452172|EISBN13: 9781668452189
DOI: 10.4018/978-1-6684-5216-5.ch014
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MLA

Kuzmanović, Vladan. "Psychological Marketing: Self-Marketing Techniques, Integral, Non-Therapeutic, and Autonomous Psychology, Spiritual Marketing, and Business Culture." Handbook of Research on Promoting an Inclusive Organizational Culture for Entrepreneurial Sustainability, edited by Rafael Ignacio Perez-Uribe, et al., IGI Global, 2023, pp. 264-282. https://doi.org/10.4018/978-1-6684-5216-5.ch014

APA

Kuzmanović, V. (2023). Psychological Marketing: Self-Marketing Techniques, Integral, Non-Therapeutic, and Autonomous Psychology, Spiritual Marketing, and Business Culture. In R. Perez-Uribe, D. Ocampo-Guzman, & N. Moreno-Monsalve (Eds.), Handbook of Research on Promoting an Inclusive Organizational Culture for Entrepreneurial Sustainability (pp. 264-282). IGI Global. https://doi.org/10.4018/978-1-6684-5216-5.ch014

Chicago

Kuzmanović, Vladan. "Psychological Marketing: Self-Marketing Techniques, Integral, Non-Therapeutic, and Autonomous Psychology, Spiritual Marketing, and Business Culture." In Handbook of Research on Promoting an Inclusive Organizational Culture for Entrepreneurial Sustainability, edited by Rafael Ignacio Perez-Uribe, David Ocampo-Guzman, and Nelson Moreno-Monsalve, 264-282. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5216-5.ch014

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Abstract

The chapter discusses some important questions of auto-suggestion, affirmation processes, auto and autonomous psychology, spiritual marketing, and the use of psychological techniques and health management. Psychological marketing is a set of psychological techniques, tests, and forms that individual transfer contributes to the growth of performance: repeated purchases, satisfaction, personal relationships. Auto-psychology is a psychological discipline that deals with individual psychological techniques applied by an individual in order to affirm and achieve individual goals such as happiness, affirmation, satisfaction. Self-marketing or psychological marketing is a set of individual training, psychological tests, techniques, simple rituals, or psychological protocols. Psychological marketing is spiritual marketing that applies positive and psychological practices of Zen, Taoism, Shintoism, Hinduism, and Animism. Some of the main techniques or tools are feng shui, wabi-sabi, trigram, zen office, logo, kōan, breathing techniques, anti-stress therapy, self-control, and yogi office.

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