Welcome to the InfoSci Platform
Religion and Consumer Attitude

Religion and Consumer Attitude

Pretty Bhalla, Shikha Goyal, Sayeed Zafar
Copyright: © 2023 |Pages: 12
ISBN13: 9781668458976|ISBN10: 1668458977|ISBN13 Softcover: 9781668458983|EISBN13: 9781668458990
DOI: 10.4018/978-1-6684-5897-6.ch011
Cite Chapter Cite Chapter

MLA

Bhalla, Pretty, et al. "Religion and Consumer Attitude." Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, edited by Monika Gupta, et al., IGI Global, 2023, pp. 119-130. https://doi.org/10.4018/978-1-6684-5897-6.ch011

APA

Bhalla, P., Goyal, S., & Zafar, S. (2023). Religion and Consumer Attitude. In M. Gupta, P. Jindal, & S. Bansal (Eds.), Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (pp. 119-130). IGI Global. https://doi.org/10.4018/978-1-6684-5897-6.ch011

Chicago

Bhalla, Pretty, Shikha Goyal, and Sayeed Zafar. "Religion and Consumer Attitude." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, edited by Monika Gupta, Priya Jindal, and Shubhi Bansal, 119-130. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5897-6.ch011

Export Reference

Mendeley
Favorite

Abstract

This chapter revolves around conceptual discussion on religion, culture, and consumer attitude already existing in literature and then how it has evolved and changed over time. This chapter further unfolds the cohesiveness of these three dimensions towards purchase intention of diversified range of products. It explains how business exploits the mind set of consumers by inculcating religious/cultural aspect to its product and promotion and how religious preaching set a boundary in the thought process of consumers for not adopting certain categories of products. Also, the role of religious beliefs in the decline of business or in increasing the market value of products or brands will be discussed with real illustrations. Overall, this chapter is about how religion impacts consumer attitude in adopting and consuming products along with the impact of innovation adoption on diminishing boundaries of religious practices.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.