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Privacy Paradox Amid E-Commerce Epoch: Examining Egyptian Youth's Practices of Digital Literacy Online

Privacy Paradox Amid E-Commerce Epoch: Examining Egyptian Youth's Practices of Digital Literacy Online

Heba ElShahed
Copyright: © 2023 |Pages: 20
ISBN13: 9781668458440|ISBN10: 1668458446|ISBN13 Softcover: 9781668458457|EISBN13: 9781668458464
DOI: 10.4018/978-1-6684-5844-0.ch003
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MLA

ElShahed, Heba. "Privacy Paradox Amid E-Commerce Epoch: Examining Egyptian Youth's Practices of Digital Literacy Online." Marketing and Advertising in the Online-to-Offline (O2O) World, edited by Hesham Osama Dinana, IGI Global, 2023, pp. 45-64. https://doi.org/10.4018/978-1-6684-5844-0.ch003

APA

ElShahed, H. (2023). Privacy Paradox Amid E-Commerce Epoch: Examining Egyptian Youth's Practices of Digital Literacy Online. In H. Dinana (Ed.), Marketing and Advertising in the Online-to-Offline (O2O) World (pp. 45-64). IGI Global. https://doi.org/10.4018/978-1-6684-5844-0.ch003

Chicago

ElShahed, Heba. "Privacy Paradox Amid E-Commerce Epoch: Examining Egyptian Youth's Practices of Digital Literacy Online." In Marketing and Advertising in the Online-to-Offline (O2O) World, edited by Hesham Osama Dinana, 45-64. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5844-0.ch003

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Abstract

Being an active informed citizen in the new-media era requires the ability to filter through overwhelming content and identify credible sources of information. The crucial element to such a filtration process requires digital literacy's cognitive and technical skills. Currently, media consumption is changing due to robust e-commerce presence, user-generated communication, and the availability of shared users' information. The goal of this research is to examine Egyptian youths' conceptualization of privacy, its application, and examine their knowledge of digital literacy principles and elements. The research methodology uses focus groups and in-depth interviews. The sample consists of Egyptian youth aged 18-30, in addition, interviews with media experts, policymakers, security experts, and psychologists are conducted. This chapter will generate insights relating to privacy-related online behaviors in relation to (a) familiarity with technical aspects of online platforms, (b) awareness of common institutional practices, and (c) understanding of platform's privacy policy.

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